Category Archives: Strategic Communications

5 Ways to Lead with Empathy in the Workplace

Two women speaking

As the intensity of work escalates, leaders face mounting pressure to push their teams toward ever-higher levels of achievement. Unfortunately, this pursuit of excellence often comes at the cost of genuine human connection. The best leaders, however, understand that beneath the surface of every task, project, or deadline lies a rich tapestry of emotions, insights, […]

Writer’s Block – 4 Ways to Overcome It

Writer's Block

I am a writer.  That is who I am and I am proud of it. I enjoy selling ideas, thoughts, and perspectives on paper. I say selling because I believe there is a bit of persuasiveness in all types of writing. When we write, we are appealing to our audience to continue reading, to turn […]

Why Communicating Your Corporate Strategy is as Important as having One

How well do your employees know your corporate strategy, the plan for business growth and profit? If you picked a member of your team at random, asked about company’s priorities, and measured their accuracy, how would they score? Similarly, how well do you think that employee understands why your corporate goals are what they are? Employees […]