Category Archives: Strategic Communications

4 Ways to Overcome Writer’s Block

I am a writer.  That is who I am and I am proud of it. I enjoy selling ideas, thoughts, and perspectives on paper. I say selling because I believe there is a bit of persuasiveness in all types of writing. When we write, we are appealing to our audience to continue reading, to turn […]

Why Communicating Your Corporate Strategy is as Important as having One

How well do your employees know your corporate strategy, the plan for business growth and profit? If you picked a member of your team at random, asked that person to explain the company’s priorities, and measured their accuracy, how would they score? Similarly, how well do you think that employee understands why your corporate goals are what […]